OOH Campaign - 58 billboards in 11 Major Cities

BLM Billboards (Copywriter & Producer)

For this project, I was not only the Creative Producer, I also served as one of the two black copywriters. What started off as a social media post for the Agency (ZMBZ), ended up being picked up by our media partners, Quan Media. They’re passion and support for our message of solidarity for the BLM movement resulted in a free month long run for the initiative across 58 billboards in markets including L.A., New York, Baltimore, Miami, Austin, Oakland and Charlotte.